Local SEO Services

Local SEO is the process of optimizing a website for local search results. This can involve modifying the website content, adding location-based keywords to the website’s title and meta descriptions, and building citations and links from other websites that are targeting local customers. 

Local SEO is important because it helps businesses to rank higher in Google search results when people are searching for products or services in their local area. It also helps businesses to stand out from their competitors, who may not be targeting local customers as well as they could be. 

Local SEO is important because it helps businesses to target potential customers in a specific area. For example, a business that provides services such as plumbing, electrician services, or roofing in a certain area can use local SEO tactics to appear higher in the search engine results pages (SERPs) for queries related to those services in that area. It is especially important for small businesses that rely on word-of-mouth marketing and local customers. With local SEO, businesses can make sure they show up in the search results when people in their area are looking for the products or services they offer.

There is no definitive answer, as the amount of work required for local SEO will vary depending on the competitiveness of your sector and the size and complexity of your business. However, a good rule of thumb is that you should expect to pay somewhere in the region of £1,000 – £2,000 per month for a comprehensive local SEO campaign. 

For smaller businesses or those operating in more competitive sectors, it is usually necessary to increase this budget to secure reliable results. Conversely, for larger businesses or those operating in less competitive sectors, a lower monthly budget may be sufficient. It is always best to contact our experienced SEO consultant who can give you a more accurate estimate based on your specific circumstances. 

The main difference between SEO and local SEO is that local SEO targets a specific geographical area, whereas SEO targets a more general audience. 

Local SEO is aimed at businesses that want to rank higher in the search engine results pages (SERPs) for queries that are specific to their region or city. This could be for example, a business looking to rank higher in the SERPs for searches such as “plumbers London”, “restaurants Manchester”, or “hotels Edinburgh”. 

SEO, on the other hand, is focused on improving a website’s position in the SERPs for broader queries such as “dentists”, “car rental companies” etc. 

Simply put, businesses that want to increase their visibility and reach new customers in their local area typically need local SEO services. This is because search engines like Google place a lot of emphasis on local results, so businesses that want to reach people who are already looking for what they offer locally need to optimize their website and content for local search.

There are a few key reasons why local SEO matters. Primarily, local SEO is important because it can help you to rank higher in search engine results pages (SERPs), which can result in more website traffic and more customers. Additionally, local SEO can help to improve your website’s visibility to potential customers who are closer to your business’ physical location. And lastly, local SEO can help to build trust among potential customers who are searching for businesses in their area. 

It depends on how competitive your industry is and how well you execute the local SEO tactics. If you have a well-optimized website with good citations and links, then you could see results in as little as 2-3 months. However, if your website is not optimized and your competition has a better foothold in your area, it could take up to 6 months or more to achieve significant results.

Local SEO is all about claiming and optimizing your Google My Business listing, building high-quality citations, and getting links from reputable websites in your industry. By doing these things correctly, you will put yourself in a much better position to rank higher in the search results for local searches related to your business.