In the UK, it makes sense to worry about the ROI of your SEO strategies only if you’ve spent a great deal of money or effort on them. SEO results aren’t always straightforward and quick, making measuring your success tricky. Hence, if you engage an SEO agency for SEO services, you should know if your strategy is effective.
The return on investment from SEO, however, takes time. You can determine whether your search engine optimization campaign is on the right track in several ways. This article will explain how you can decide if your SEO efforts are working. Keep reading to know more.
The Best Ways to Measure SEO Performance
If you’ve been doing SEO for several months and still aren’t on the first page, it doesn’t mean it isn’t working. To evaluate the success of your SEO campaign, you must monitor a few performance metrics.
The Impressions
Search impressions are the number of times your website appears in search results without receiving any clicks. You won’t always land on the first page when you begin optimising for keywords, so you should start with impressions. Initially, you will probably appear on the lower pages, so you will be less likely to be clicked on. As long as you know you are ranking for those keywords, you can now concentrate on getting to page one.
Ranking of Pages
By measuring how many pages you rank for, you can also measure your SEO performance. If you rank for more pages, your SEO is working. If you rank for fewer pages, a problem could be related to penalties or indexing issues. A problem with indexing means your optimised pages don’t show up in search results.
In this case, search engines are having difficulty crawling your website. No matter how many hits you receive per page, the more you optimise pages, the more you should rank.
Increasing Organic Traffic
When your organic traffic is increasing, it is an indication that your SEO efforts are paying off.
How do you know whether your organic traffic is increasing? You can use Google Analytics to determine that. You can set it up for free and it is simple to use. The graph of your website traffic will show you the traffic over some time, like the past month or year. Make sure you filter out referral traffic, advertisements, and social media traffic.
Website Visitors Spend More Time
Your website’s average time spent on the page is another factor. Known as the bounce rate, this refers to the number of users visiting your site and subsequently leaving without taking any action. A visitor who arrives at your site and leaves soon suggests they do not find the information they are looking for.
Despite not directly affecting SEO, bounce rates still significantly impact search engine results. In contrast, bounce rates are essential for ranking issues. Bad user experiences and boring content hurt SEO. You can track how long users stay on your site using Google Analytics. When that time increases, your content strategy is sound, and your site offers a pleasant experience for visitors.
Getting Referrals from Several Sites
Getting organic links from new websites without any backlink outreach is rewarding SEO. Your outreach effort works if you receive more backlinks after running a campaign. Getting more backlinks will result in a higher search engine ranking.
Organically gaining backlinks demonstrates the visibility of your content. Once a couple of big sites become connected to you, more bloggers will follow. When bloggers do their research, they’ll often come across those significant sites and see that they’ve linked to you. They will also cite you because they want to cite the source.
Advanced Domain and Page Authorities
Finally, if you see an increase in your DA and PA, your SEO efforts are working. DA and PA represent Domain Authority and Page Authority, respectively. Both scores indicate the likelihood of your site or page ranking. Domain Authority suggests the possibility of your website ranking in general, while Page Authority suggests the case of a particular page ranking.
Increasing your DA and PA signifies that something has changed to improve your chances of ranking. Over time, DA and PA ratings generally improve as new content becomes available.
Conversions
Increased visitors, leads, and income are the core reasons we invest in SEO. When people visit your website, the most important performance indicator is conversions, or how many take the desired action.
Do you have more leads than before? Do you have a growing email list? Does your eCommerce site generate more sales? These measures can help you determine ROI while telling you how well your SEO is working.
The Takeaway
There is no need to use all of the above metrics to determine if your SEO campaigns are working. The results of your SEO efforts are evident if your organic traffic increases and you receive more backlinks. Take whatever steps are necessary to maintain your results.
