At first, Instagram was only a social media site where you could share pictures and videos. But later in 2019, it turned into a business platform. A massive number of businesses grew here in no time because of its millions of users. Last year Instagram introduced some business tools that are helpful in Instagram Marketing.
The reason why e-commerce entrepreneurs are attracted to Instagram is the engaging users of IG as well as the easy-to-use Instagram business tools.
If you are interested in using Instagram for business, you should have an advanced grip on using Instagram Marketing tools to launch, promote and analyze your business.
The following factors should be kept in mind while starting Instagram Marketing.
- Good Bio
- Engaging Posts
- High quality of product image
- Unique ways of selling
- An attractive but truthful product description
- Stunning ways to boost sales
Try to bring more traffic to your account, which will make more sales, and more sales mean more traffic.
If you cannot make sales initially, it means that you are finished even before starting.
Build your Instagram Marketing Strategy:
As you all know, Instagram offers two types of user accounts:
- Personal account
- Business account
To take the first step in the world of Instagram Marketing, you must create a business account that you can create for free. But just creating an account and posting your products does not guarantee your sales at all. You have to put an immense effort into it.
See what your competitors are doing. Please do not copy them but follow the pattern which they are following. You should at least have a competitive and standardized first impression of your profile to attract more visitors. Completed details about your business should be on your posts so that a user does not need to ask questions. Try to make it less complex and easy to understand.
Importance of Logo:
You should have an attractive and prominent logo of your brand. Create a very effective and representable logo as it is the first impression of your Instagram presence. It should reflect what you are delivering.
Set your goals for Instagram:
It is necessary to set up some goals for your Instagram. You can organize plans for a day, a week, or even for a month. By creating specific goals, you determine you and your employees to complete specific tasks in the given time. It will not only save your time but also build your business in just a few days.
It would be best if you made excellent customer support available to become successful.
It would help if you aimed for the following things:
- When to promote the business
- When to answer customers
You can have these goals for Instagram strategy:
When to post:
Decide when you will post on Instagram. For example, some people prefer to post at night near midnight as this is when most of the Instagram users are active and engaged on the app.
Theme and Style:
Give importance to the style and theme of your posts. Do not add too many hooks. Just select the few ones and use them one by one in your posts, use easy-to-read font style.
Try to add captions:
Do not think if you are posting for a business; you have to be formal. Try to add
attractive and relevant captions in your posts. This will not only attract clients but also enhance the quality of your posts.
Determine your Instagram Target Audience:
To find an audience for your Instagram strategy, you should know what kind of products you are selling, what it is for, and what the price is. The best way to find a targeted audience is to check your competitor’s accounts. You can figure out what type of people are following them and what posts they publish for their followers.
By reading comments and discussions of the audience, you can reach your targeted audience. You can also have an insight into whether you have to improve your posts or not and what things you should add to your Instagram Marketing account.
Promote your business:
It is an essential step of Instagram Marketing. From the very start, you should invest some money to promote your brand. Initially, you can choose free marketing channels, and later, you should move to paid channels for promotions.
Do not forget to advertise your products on other famous social media sites like Snapchat, YouTube, and Facebook. These sites have a considerable number of users, so it will take less time to promote your online business.
Do not keep the earned money in your pocket after you start receiving orders. Use it for advertising more and for improving your Instagram business.
Conduct a competitive analysis:
You should not take even a single step without keeping in view what your competitors are doing. After selecting your product, do not immediately put it up for sale. First, try to research what your competitors are up for.
You can consider these steps while analyzing your competitors:
- Are they offering a large number of products for sale or just one product?
- What type of people are their buyers?
- How do they promote sales?
By analyzing such factors, you feel confident in Instagram Marketing as there is less chance of making mistakes or launching an unpopular product on the Instagram Market.
Configure an editorial calendar:
You should set up an editorial calendar in advance for Instagram strategy.
Benefits: It will allow you to post often and attract more people. Not only it maintain the quality of your posts, but it also saves your time when you are busy. There will be less chance of mistakes in your posts if these are pre-scheduled.
It would be best if you focused on the following points while configuring an editorial calendar:
- The time and date of new Instagram posts
- Photos and videos for the posts
- Links and tags that are to be included in the post.
Build a Consistent Brand on Instagram:
You should know precisely what the primary purpose of Instagram Marketing is. You should be consistent in your business; otherwise, you will end up before starting.
How to bring consistency:
Use the selected fonts, themes, keywords, and hashtags in every post. Do not change your post styles often.
Consider the following points in Instagram strategy:
- The production of brand
- The theme behind the brand’s production
- The use of your brand’s products or services
- Types of people attracted to your brand
Grow your Instagram follower base:
More followers mean more reach. It is necessary for Instagram Marketing that you should have a massive number of followers on Instagram. You should spend time and money on growing your Instagram followers. If you have fewer followers, you won’t be able to jump into the competition and, as a result, will be kicked out of the game.
Start building your presence up the proper means with the following tips on maintaining Instagram followers.
Having an optimised account is the first step to maintain your Instagram followers’ base. You should have a memorable name, bright profile and post pictures, and a compelling bio.
- Avoid Fake Followers.
- Showcase your Instagram account on different websites and social media sites.
- Give an excellent response to your audience and customers.
So we can conclude that Instagram Marketing is not rocket science. It is easier than doing e-commerce business on a website. You have to be consistent and devoted to your goal. Every success demands hard work.
And hard work always pays off. You can easily grow your business through Instagram Marketing.