What is keyword research?
Search Engine Optimisation Professionals use Keyword Research to figure out popular search terms people type into Google.
People use these terms frequently while looking for products, general information, or some other services. Keywords are the terms related to queries that users in search engines commonly make. SEO professionals note down these words and strategically include them in their content. As a result, when the targeted audience searches for that content, content with those keywords appears on top of the search engine results page and gains organic traffic.
Keyword research is essential for getting traffic on your website. The primary purpose of keyword research is to get a deeper insight into your target audience, how they search online, which companies they engage with, what kind of products they prefer, and which topics they explore mostly.
Keyword research provides insight about what you can rank for, who your competitors are, and which keyword phrases would be easy to rank for. Keyword research can be valuable to SEO because they complement one another.
The process for keyword research is simple, but there are a few factors to consider. You must choose a topic for your content in the first step that is focused on a set of terms, phrases or keywords that you want to rank.
Keyword research for algorithms are being used since 2005. But the entire process has changed a lot since then. Now search engines prioritize the content that aligns well with search intent when ranking it. It means that whether that content solves for that intent or not. Initially, keyword density used to be an important factor but not anymore. The search engine landscape changes constantly.
Keyword research also tells you about the topics people care about, and by using the right SEO tool, you can also find out how widespread these topics are among your audience. Word trends can be helpful when trying to come up with ideas for your content. Once you’ve chosen your topics, you can do some keyword research.
Why Keyword Research is Important for SEO:
Keyword research is the first step in Search Engine Optimisation for any website. The practice of keyword research leads you to search industry-specific phrases and terms that drive search traffic to search results pages. Keyword research helps website owners in numerous ways, all of which matter for SEO. Such as:
- Identify the target market and speak their language.
- Help create content that resonates with the target audience.
- Helps provide the right content to the right people at the right time.
- By enabling Google to understand the webpage content, keyword research can help improve search engine rankings.
- It helps drive qualified traffic to the relevant web pages.
- Keyword research helps the consumers find you instead of your competitors, thereby increasing the conversions.
It is also helpful in knowing how people ask for more information about your topics while using a search engine. If you pick the correct terms, phrases or words, it will help you develop more creative content in the future. Not only this, but you can also optimise your web content to match a user’s intent and answer their questions.
Keyword research and SEO are two ways to make sure that you show up on page one of the search results.
A study from 2020 has shown that most title tags on Google’s first page had keywords that were either the partial match of the search query or an exact match.
Keyword research helps you serve your consumer in several ways, apart from your webpage’s rankings. For example, suppose you run a cosmetics company researching the keyword term “natural lip balm.” After your research, you find that “natural, long-lasting lip balm” is a high search volume phrase. This might be a new product opportunity for you.
How to do Keyword research?
We are going to write in detail the basic steps of keyword research
1.Make a Seed List:
This is the first step which is known as the Seed List or the Brainstorm List. In this step, you document whatever you can think of or comes to your mind regarding your product. Any term, phrase or keyword that you think best describes your product, service or the information is written down in this list.
2. Search Tool:
To get an idea about your Seed List, use a search engine as an analysis tool to help you get data about your ideas in your Brainstorm List.
3. Expand your List:
Once you are done with the analysis, you should expand your list. Add more relevant terms to this list and refine it as well. You can do it by discovering suggesting keyword terms from the keyword research tool. You might already know the words your customers engage with when researching you or your products/services, but there are some that may shock you. Also, by finding out how often the queries are made, you can help prioritize the work.
Look up the target keywords and analyze the competition in the search results. If by searching those keywords, relevant products, information and services appear on the search engine, it means you are in the right place.
5. Study your Niche:
To dominate your industry, it is beneficial if you identify your niche market and follow a niche strategy. A specialized area of a broad market should be called a “niche.” Businesses can serve this area to differentiate themselves from the market. Business owners need to find an area with unmet needs. Eventually, they will perform better in their market and outperform the competition.
To find your niche, you can follow this strategy. To develop a successful small business, research the market and identify an unmet need within that group, create a unique business proposition and market heavily to the target audience. Whether it is saturated or a unique industry, differentiating yourself from the market is very important if you want to do well.
A small business owner who wants to create a steady revenue stream must find a niche as it is crucial. Apart from niche, building a loyal audience is also very important. A market niche is what makes your company appealing to consumers when there are many other similar companies.
6. Relevant Topics
You should study relevant topics and find more terms, phrases, or keywords that will ultimately increase your platform’s increased organic traffic.
7. Create a list of keywords
Making a keywords list takes lots of time, effort and focus. It is important for any business to have strong results in search engine optimisation, but it’s especially crucial for websites with a specialized niche. Ranking on the first page of Google is a huge achievement and an integral part of the SEO plan.
It does not matter whether your goal is getting more subscribers, direct sales, demo requests, or simply increasing your brand awareness; creating a list is essential. For this purpose, you need to organize your keyword research and prioritize your best attempt.
8. Seed Keywords:
Seed word is a short term for Short-tail keyword. Usually, it consists of one or two words. Like many other short-tail keywords, seed keywords also tend to have a high search volume and high competition every month. One main difference between seed keywords and short-tail keywords have that the former never have any modifier. Later, however, may or may not have any modifiers.
9. Long-tail keywords:
As the name implies, long-tail keywords are more specific. Long-tail keywords are, or key phrases are usually much longer than most of the commonly used keywords. Although these keywords have a lower search volume, they are more likely to convert because the search results are more specific.
10. Search Volume and Keyword Difficulty
Keyword difficulty can also be termed as Keyword Competition or SEO difficulty. Low, medium or high difficulty is a metric used to determine how difficult it is for sites to rank in Google’s organic search results.
Keyword’s difficulty, however, is based on different factors. The factors that matter most are: Article Quality, Domain Authority, and Page Authority.
The difficulty level of keywords is crucial for SEO because it helps you choose the best keywords.
11. Use Keyword Research Tools
Keyword research tools are the platforms that help you get an idea of keywords or key terms that will help you land more traffic on your webpage. There are a great many keyword research tools available that you can use. These are Soovle, KeywordTool.io, Ahrefs Keywords Explorer, and Jaaxy etc.
12. Analyze the Search Intent:
You can analyze the search intent in three simple steps.
Google’s search algorithm usually knows the intent behind a word, which you may or may not know immediately. It means you can get insight into a searcher’s intent by studying the SERPs – Search Engine Results Pages.
Use of Google Ads:
You can use Google Ad to determine the extent of commercial intent of the searcher. Although they may not intend to bid on the keyword, it always helps to know how much others are willing to bet.
Analysis of Analytics:
This step helps you determine whether your content is correctly optimised for user intent.
13. Analyze Competitor’s Keywords:
Keyword Gap Analysis, or Competitive Keyword Analysis, in which valuable keywords your competitors rank highly are identified. Keywords that have a high volume are likely to convert or are related to your business.
14. Relevant Keywords:
It is also necessary to keep relevant keywords in your content. You can do this by making a list of more meaningful and relevant topics related to your business.
After you have pinned down some topics you want to work on, fill them with buckets of keywords. This will not be the final list of keywords but will help you make a refined list afterwards. You can look up the words that lead directly to your webpage being on the first page of the search engine and go for them.
15. Finalize the Keywords:
In this step, you finalize the keywords you are finally going to opt-in your content. This is a crucial step in building your web content in a manner that’ll lead you to the first page of the search engine. By analyzing competitors’ keywords, you can get an idea of what words they use excessively so you can avoid them.
After making a list and going through the search engine with all your keywords, you should finalize the list of words. Doing your keyword research is vital to make sure you are effectively communicating information with readers. As a result, every time a consumer or a customer will type that word in a search engine bar, your web page will be on number one page. As a result, by increasing the number of visitors to your website, you’ll be able to generate more traffic organically.
Final Words about Keyword Research
Thanks to search engine optimisation and social media, keyword research has never been more important. The online market is saturated with competition, so to meet that demand, you have taken calculated steps. Search Engine Optimisation helps you achieve your goals with its advanced feature. Although Google and many other search engines’ policies keep changing from time to time, it does not entirely wipe out the previous rules. The exact keywords or key terms may not be in demand today, but the searcher intends. Making a list of keywords, refining that list and finalizing it can lead to a vast clientele. Numerous research tools are available to provide help, and you can gain organic traffic on your business webpage.
We are hopeful this will answer your queries.