Website Marketing and The Importance of SEO
In the modern era of business and marketing, the need for creating a professional website has become an integral part of running every organization. Whether it is a small business start-up or a well-established firm, everyone ultimately wants to increase their business productivity and revenues through all possible means. As the backbone of your online presence, each available mode of communication, every important piece of content, or promotional material that you simply place online can drive the patron back to your website, increasing the likelihood or engagement and conversion.
According to research, 88% of the customers go through a company’s website before purchasing the available goods and services. It’s extremely important for your website to offer customers a transparent plan of what your brand is offering. Also, it is important to maintain an accurate inventory of merchandise or services you supply, and with physical products, keep control of stock
Website Marketing is very probably the most important marketing tool and is an essential component of every digital marketing strategy. This mainly is often mainly social media marketing and email marketing. But the very first question that should be asked d before starting website marketing is How to get my Website on Google and different search engines. This way, the customers can find the content that you have placed online fast.
1) HOW DO GOOGLE AND OTHER SEARCH ENGINES WORK?
Even if your content is uploaded online, it’s not automatically going that it’ll appear on Google too. Whenever any user searches for something on any search engine, a customized result appears in front of them that is generally called SERP (Search Engine Results Page). There can be different criteria for ranking websites on different sections of a SERP. In most cases, the top section consists of three or four paid text ads that relate to the keyword or words used in the search. While it’s not compulsory, sometimes there can be non-paid ads on the first sections too.
If Google thinks the user is searching for a neighbourhood business nearby then it’ll add a region below the paid ads referred to as the “Native Map Pack”. The main section within the middle consists of the “organic” (non-paid) listing of web content that is relevant to the keyword used to conduct the search.
Most of the website owners are concerned about having a top rank in the main section of the search results. The method that Google and alternative search engines use to show websites in the organic section is based on automated computers and other machine-driven systems operating round the clock. One can indiscriminately visit websites everywhere on the internet, take snapshots of every page, and file them away in an exceedingly large database.
While taking snapshots of every website, Google’s system reads each word and analyses the alternative content on different online pages. Google evaluates the content’s relevance to any particular subject and uniqueness of the page content, along with its overall quality Google uses this collected knowledge to work out that which websites are to be shown, and in what order for any specific keyword search.
In other words, we can say that Google’s algorithms dynamically verify that web content on the web is that the most relevant for a particular keyword or key phrase and displays it according to its own judgements. It then displays the second most relevant page, and so on. The ensuing list of websites is thought of as a Search Engine Results Page (SERP).
2) HOW TO GET MY WEBSITE ON GOOGLE?
Now we’ll look at how to get your website on Google. This is simple and tricky at the same time. Firstly, check if your website is accessed by Google or not. Make sure that you have allowed Google to read and access the content. After that check if your website is available at Google or not by putting your name, name of your website and its substitution in the Google Search Bar.
For instance: Search for yourdomain.com into the Google search box, substitution yourdomain.com along with your actual name. If you see a list of your website’s pages, then Google has already indexed your web site and can still visit it often to verify for updates. If your web site isn’t listed, then it’ll show you a message that “There are no results for this specific search”. In this case, submit your content here http://www.google.com/addurl. Make sure you include a site map. It can take up to two weeks for Google to go to and index your website thoroughly.
Secondly, remember, Google can solely show sites that are relevant to the keyword being searched. Always remember that content is the primary step for creating good quality and high worth of your net page’s text. Also, keep in mind that the text is related to the keyword in question or search box. If it is not, the likelihood is that Google will not show it.
Moreover, if your website is not displayed at the primary page then, it does not imply that it’s not available on the internet or it is not accessed by Google. Head to the lower end of the results page and click on “Next” for the checking out other secondary pages as well. It will take a while before your website starts showing and rising within the search results. Keep writing and publishing new content from time to time. The more relevancy your content has, the more people will be able to notice it.
3) HOW DOES SEO WORK?
You must have heard about Search Engine Optimization (SEO), but very few people know about its proper use and importance. Well, its role begins when the website is available at Google, but it’s on page 71 or 80, what will you do to display it on the first page? That’s where you need to understand, how SEO works.
Basically, SEO is a measurable and repetitive process that is used to send signals to Search engines that your pages are worth showing to users. It is a process by you convince the Search Engines that you are running the best website along with the best products and services. Google and Different Search engines use a complex mathematical procedures called Algorithms that help in matching search results to what people are trying to find. The functionality of the Algorithms can be defined as filling different empty buckets of your website. For instance: One bucket gives you score about how many people are viewing and second bucket gives you a score that how much people trust you. There are hundreds of buckets that are to be filled for creating the highest score. some buckets can be more important than others and the major two of them are enlisted below.
- i) Quality: The key factors involved in enhancing the quality of your content is to make it unique and innovative. Tell your customers about something new. Try new ideas and different digital marketing strategies. Play up your prospects by opening with small, personal anecdotes about your own experiences with the topic at hand. Talking about your own experiences not only helps your content stay original, but it also humanizes it and makes it more relatable. Don’t simply post your message. Post countless different types of articles, videos, podcasts, and infographics. Keep building high quality, original material, in order that you’ll attract people that absorb information and are shown alternative points of view. Produce content that regularly keeps individuals guessing! Because as long the material is of interest to them, your audience can appreciate the range.
For instance: If you are running a business of selling mobile covers, then use different and unique descriptions of your mobile covers. If you are using the same description as others, then even if your covers are cool, Google will not possibly show it due to being mainstream. Give a try to new ideas. Personalize your products according to customer needs.
- ii) Trust: Gather positive reviews from your clients. If there are constant bad reviews then Google will also put its efforts to rate down your business. Because all Search Engines want to show the only best options to their users. Try to create a good rapport in the market. Post good reviews and make different videos about customers liking your services. Monitor the reviews and engage with your customers.
These are some of the best ways to boost the ranking of your website. Well, there are many other ways too, but make sure everything that you are doing is based on White Hat (genuine, positive) SEO. Avoid doing fake traffic techniques, as this may lead to serious issues for your website. All the time, be thinking relevance, quality and engagement.