The internet is evolving, and any business needs to be accessible by the public, no doubt about that. For a business owner, it’s critical to have an online presence. Now, it’s a question of how you want to do it.
WordPress is one of the most popular and convenient platforms for creating your own blog or website. Why? Because it allows business owners to update their website easily, without the need for any coding knowledge. With WordPress, you can create an attractive site with little time or cost investment on your part. The best thing about WordPress is that it’s open source, meaning anyone can use it for free and customize it however they want!
What is WordPress
What is WordPress? It’s a free, open-source CMS (content management system) that you can install to create and manage your website.
It provides all the features and functionality needed for an effective online presence, from blog posts and e-commerce options to social media integration.
Who uses WordPress
WordPress can be used by both bloggers who want full control over their website design and business owners who want an easy way to manage their company’s online presence without having extensive technical skills. WordPress was first released in 2003 when Matt Mullenweg and Mike Little created it.
Since then we’ve seen tremendous growth in popularity as well as usage – with more than 60 million websites running on the platform today.
Benefits of Using WordPress
Many business owners are weary about investing in a website. They think it will be too expensive, or that they don’t have enough time to learn how to use the platform. WordPress is an easy-to-use platform for any type of business owner who wants a professional looking site without all of the hassle and expense!
Explore more benefits of using WordPress on our blog now…
Easy to Install and Setup
WordPress is a great option for both those who are just starting out and experienced professionals. There is no need to know how to code, everyone can install WordPress in one click and start their blog.
Simple, Straightforward, And Easy to Use
WordPress was created for even the most non-technical persons to use, with intuitive design and directions that can get you started on your own site in just a few minutes.
Cost Effective and Cheap
There’s nothing like WordPress – for free! You can get this powerful content management system (CMS) with the help of a wide variety of plugins. Even if you opt to pay, it will be cheaper than other platforms out there on the market today and cost less that $100 all-in in most scenarios.
Search Engine and SEO Friendly
With WordPress, you can build an SEO-friendly website that will be easy to crawl through by search engines like Google, Yahoo, Bing! If your site gets enough traffic from the world’s major search giants in time (with just one click!), it could potentially rank higher than competitors with more expensive marketing budgets or less optimizing power.
Responsive Website Design
Are you worried about your website looking different on all of the various devices that people are using? Although it can look great when viewed on a desktop, what happens if someone tries to view it from their tablet or iPhone where words get cut off and design looks poor. Luckily, with WordPress’s responsive designs built into its platform for theme selection, this will never be an issue! No matter which device they use (tablet or phone) everything will always look amazing.
WordPress is mobile-friendly and legible. This means that your website’s front end user experience as well as back end technical components are taken into consideration by search engines to determine rankings for the site, so it is imperative not only from a usability perspective but also from an SEO point of view that you make your website responsive or “mobile friendly” in order to ensure good ranking positions on Google SERPS (Search Engine Results Pages).
Access Your Site from Anywhere in the World
Access your website from anywhere in the world with an internet connection! It’s a fantastic way to stay connected in any location with this device.
For those who travel frequently, this makes it easy for them to have access to their site and update content while they’re off on holiday or working outside of their home country.
Regular Automatic Updates
For website owners, WordPress is the perfect CMS. The platform is updated regularly in order to keep up-to-date with advances in technology and best practices. What’s most appealing about this? Updates are automatic! All you have to do is click on one button for an entire site-wide update that keeps your content fresh and relevant so it can be shared across many platforms such as Facebook News Feed, Twitter Timeline or LinkedIn Pulse Article feed.
Easy, One-Click Updates
Updates have never been easier. With one click, your site is updated with the latest and greatest security features to keep you safe from cyber-attacks as well as up-to-date on industry trends so that there are no missed opportunities in generating revenue for your business.
Your website is constantly under attack, you must be aware.
From hackers, vulnerabilities to other security mishaps – it’s impossible for any site not to be a target! Fortunately WordPress comes with some built-in features like “https://” which will give you peace of mind knowing that your website has been secured and free from the risk of being hacked or vulnerable to malicious software infections.
Lots of Design Options
There are a lot of different design options for WordPress websites. These themes allow you to customize your website with varying functionalities and look, depending on the theme you choose. With so many designs out there, it is easy to find one that matches the niche or style of your site perfectly!
WordPress is capable of creating any type of website you need. You can have a simple blog or even an advanced e-commerce site and still enjoy all that this platform has to offer. One of the incredible aspects about it is the flexibility! With so many themes available as well as dozens of plug-ins, your options are virtually unlimited when it comes to customizing your website with just one platform from start to finish.
Speed and Convenience
The platform’s combination of speed and convenience make it an excellent choice for modern businesses looking to manage their website needs themselves with minimal fuss or effort.
The WordPress support forums are a great place to find answers and get help with your website. This is convenient for you if you do need some assistance – before asking the community, odds are somebody has asked a similar question and had it answered already! The forum provides an easy way to troubleshoot any issues that come up on your site so be sure not to overlook this resource when looking for solutions.
Customisation is key when it comes to website development, and with the variety of plugins available on WordPress, there’s no limit as to what you can do. With modern themes that are both contemporary and classic in design for any type of business imaginable – from retail companies right through to online communities – everyone has their own way they want their site designed.
The WordPress platform is an excellent and easy-to-use all in one solution for virtually any website. The intuitive interface, scalability, and speed make it perfect for business owners who are looking to build a site from the ground up. If you’re interested in getting your own custom-made WordPress based company website or blog built by our team of experts contact Anika Digital today!