1. Build Your Keyword Strategy  

Researching keywords is one of the vital strategies to consider before optimising your website.   

In the process of keyword research, we identify the search terms customers are using to find products. These search terms eventually lead to your products online.   

Some approaches you may follow,   

• Consider your audiences’ search intent, and how you can provide a comprehensive service that meets their needs.   

• Choose long-tail keywords that rank relatively easily and have a high conversion rate.  

• Focus on attracting links from high-quality websites.  

• Research keywords with high purchase intent.  

• Use SEO tools such as SEMRush, Ahrefs, Ubersuggest, Amazon keyword tool or Moz.  

• Search for the keywords your high-ranking competitors are using; however, don’t directly copy as they may not be as effective for you.   

2. Ensure Proper Site Architecture  

When you have your keywords ready, it’s time that you start working on putting information to action. It is when the site’s architecture comes into play.   

Set up your site’s navigation, product and category pages with a proper site structure. It’s also about presenting the most relevant content and reducing the number of clicks by visitors to find your content.   

Some golden rules to follow, 

• Keep it simple and scalable.   

• All main category pages should link to your home page.  

• It shouldn’t take more than three clicks to get from one page to another.  

• Create URLs and subdirectories with highly relevant keywords.  

3. Attract Links by Writing Long-Form Articles   

Even though it is not required, most content bloggers and directors tend to link to the most authoritative article on whatever topic they are covering. Such articles are likely to be longer, filled with original research, infographics, case studies and more.   

Here are the types of long-form articles you may consider,  

Advanced guides. These types are highly authoritative and sometimes pages about a given topic.  

Long-form listicles. This article provides solutions, lists, or ideas relevant to the keyword or topic.  

Ebooks. Ebooks are electronic books published in chapters. Since every “chapter” is a separate page, optimise each page for a specific keyword.    

High-purchase-intent articles. These are blogs that can assist prospective buyers in their buying decisions.

4. Optimize Product Pages  

At this phase, you should be optimising your eCommerce site for high-purchase-intent keywords. It helps boost search ranking and organic traffic.   

Your top keywords for each product should be identified by this point. Optimise the product pages for these keywords.  

Initiate the process by reviewing product descriptions. Your writing should be clear, filled with details and straightforward with at least 400 words long paragraph. Include keywords in the following areas:   

• Title Tags  

• H2, H3, and H4 tags  

• Product description  

• Alt text of your product images  

• Meta description  

You should put keywords in places that make sense and avoid unnecessary stuffing.

5. Link-building  

Link building gives you the advantage of strong SEO results. Google will consider your website credible if high-authority websites link to it.  

Take note of these points when creating links:   

• Find the authoritative website that covers topics related to the product you sell.   

• Research websites that do a lot of linking.   

• Reach out to such websites to include a link to an important page on your website.  

•  Analyse the websites that link to your competitors’ articles.

6. Make your website mobile-friendly  

With 47.59% of traffic coming from mobile devices in 2022 (Statcounter), it is no brainer that your website should feature mobile friendliness. 

 In 2015, Google made mobile-friendliness one of the ranking features. Therefore, this factor is vital for organic success. 

Plus, expect to deliver a poor user experience to a large number of audiences without mobile compatibility, heavily affecting your ranking.

7. Improve the Site Loading Speed  

A slow-loading web page affects not only the search engine rankings of a site but also its conversion rate.   

A study reveals that pages that rank number 1 are 20 percent faster than those that rank number 6. Hence, high search engine rankings are directly correlated to faster loading speeds.

Conclusion 

This quick Guide on E-commerce SEO gives us important takeaways on applying strategies to boost sales with organic traffic. If you run an e-commerce site, you can’t ignore SEO tactics. A simple eCommerce SEO campaign can boost sales substantially, which doesn’t take years to achieve.