With approximately 2 billion users worldwide Facebook has an astonishing impact on how people communicate, search, recommend and buy, so your target audience is out there.Â
But volume doesn’t guarantee results. Using Facebook requires a strategic approach to target the relevant readers with posts and ads that attract and entertain. Once their eye is caught, then they can engage – and if your content or ad is what they want, you’ve got a willing audience. Facebook strengthens brand awareness and customer loyalty. Careful posts and ads create a virtuous circle as each re-enforces the other.Â
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